Crafting the Perfect Elevator Pitch
STEP 1: Understand the Concept
An Elevator Pitch is not a Sales Pitch! You need to get this very clear in your head if you want to be successful with your Elevator Pitch. Get this clear in your head before you move on to the 4 parts of your Elevator Pitch:
The Lead in – spark interest
Differentiator – person/company/unique
Engagement Question – open question that gauges interest
Call to Action – arrange a meeting
STEP 2: The Lead in
As previously mentioned, Firewalk Instructors can easily stand out from the crowd by simply saying, “I am a Firewalk Instructor.” It’s a great entry, and needs to be followed up with more greatness.
We recommend using a single line sentence:
- Tell a story about one of your customers
- Make sure it it important
- Ensure it is quantifiable and defendable
- Make sure it is memorable
You lead in needs to be crisp, to the point and energetic.
MOST LEAD INS SUCK! They are too long, too detailed, or too abstract. Sometimes they are all three!
STEP 3: The Differentiator
Before you move into step 3 it is crucial to make sure that the person you are talking to is ready for more! If they are, talk about how you do what you do while positioning yourself against the competition. How are you unique and better? With so few Firewalk Instructors on the planet, you may not need to position yourself against the competition. Instead you can focus on why you are so good at what you do.
Only use one or two facts as most people can only remember three at the most.
TIP! How to come up with your differentiator
- Make a list
- Select two from the list
- Write a summary – no jargon!
STEP 4: The Engagement Question
All the hard work is now over! This is where you give and take. Remember to keep it simple! For example, “That’s enough about me and my business – tell me more about you and what you do”. Or, “You seem intrigued, out of curiosity, what grabbed your intention”.
There’s no need to be fancy – straight talk and no selling. Keep your questions open ended and remain curious.
STEP 5 – Call to Action
If the person you are talking to seems sceptical – “What are your thoughts on meeting up?”. And if they seem neutral – “Do you think we can again in a few weeks?”.You could be obliging – “I would love to call you. How do I get in your diary?”.
STEP 6 – Rehearse until it’s Natural
All of this can seems unnatural and unauthentic unless you practice. Practice is of no use though unless you are really get step 1, remain authentic, and are genuinely interested in the other person and making new connections.
Are you ready?
It’s time to take your Firewalking Business to the next level!