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Social Media for Firewalk Instructors
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Social Media is a powerful tool for marketing and growing your Firewalking Business. That said, if not done right, it is very easy to fall down a rabbit hole that leads to wasted time and effort. Getting results with Social Media requires a plan and some out of the box thinking. Here are our 10 Golden Rules that can be applied to any Social Media.
1. Focus on the why! The how and the what will follow.
Most Firewalk Instructors know why they do what they do, and, in most cases, it is somehow connected the development of people. It will be about adding value to communities, teams, and individuals. Of course, the specifics of this will vary from one Firewalk Instructor to another. Use Social Media to communicate this. People love to know why people do what they do. They find it to be far more interesting than how or what you do.
2. Spark ideas by telling stories. Be interesting!
People love stories. Stories have been a constant part in the evolution of man. Tell your story, tell people your why, and share stories about what you are up to. By telling a great story you will spark ideas and generate interest in what you do.
3. Get involved in the conversation. Ask questions and offer answers. Be useful.
There are plenty of Social Media sites that give you an opportunity to interact with people. Platforms like LinkedIn and Twitter give you lots of opportunities to ask questions and start the conversation. Better still, you can add value to your connections by answering their questions and solving their problems. Be useful!
4. Be different!
The internet is awash with individuals and companies telling their stories and promoting themselves. Some are brilliant at it. The important thing is to make sure you stand out from the crowd. Be different. Use your own language and certainly don’t try and mimic someone else. Being authentic will give you much more success.
5. Never ever give up!
It is very easy to give up on Social Media as a marketing tool, especially if you aren’t seeing immediate results. It’s good to remember that it’s a marathon and not a sprint. Of course, there comes a time when you need to make a call if your strategy and time is working for you. That decision should always be based on how consistent you have been and if your strategy is the right one. Strategy is key!
6. It’s ok to make mistakes.
Carving out your unique voice on Social Media take time. You can expect for things to work well and sometimes they won’t work so well. It’s ok to make mistakes. The world of social media is fast moving, mistakes come and go. Remain authentic, well informed and set yourself high standards and ethics. If you do that, you can rest assured any mistakes will be minor and you will be your worst critic.
7. It’s not a numbers game. If you do it right, the numbers will follow. People will find you!
There is a common misconception about Social Media and the numbers trap is an easy one to fall into. Business owners often think that the more followers they have the better. This is simply not true, I would rather have 100 followers that are genuinely interested in what I do than 1000 who only like my page out of courtesy or because they wanted to win something.
And whatever you do, never ever buy followers, or likes! This will have a negative impact in the long run.
8. Be consistent!
Being consistent with your posts on Social Media is very important. That does not mean you need to be on it 25/7, in fact, I would encourage the exact opposite. Be sensible with your time. Don’t become a slave to Social Media but be consistent. Creating a post today and then leaving it for a few weeks before you do another one will not help you gather momentum. Remember, strategy is key.
9. Learn from others. Who are the movers and the shakers?
Spend some time and think about the businesses you follow on Social Media. Which ones do you engage with? Are there any that really stand out and you love seeing their posts? What is it that you love about them? Can you learn what they do and then do it in your own way? This is a good start to developing your strategy and voice.
10. Never ever give the hard sell. Ever.
Would you walk into a stranger’s home and start touting your services? I would think not. Don’t use Social Media to give the hard sell. It turns people off. Remember, sparking ideas and telling stories will generate interest in the people who follow you. If you do that well, they will want to buy your services without giving the hard sell.
One more thing…
A picture tells a thousand words… Not all Firewalk Instructors or Firewalk Companies like having photographers at their events. And not all Firewalking Events are suitable for photographing. For those that do, there is a real marketing advantage to sharing your photographs. There is nothing like a picture, or a video, for sparking interest in what you do.
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We have two courses available that can help you stand out from the crowd. The Business of Starting your Firewalking Business and The Business of Growing your Firewalking Business.